Public Relations | Marketing Communications | Media Training
Are you prepared for the increasing demands and expectations of traditional and online news and information media?
Dealing with reporters can seem intimidating, but working with news media is essential for the continued growth and survival of organizations interacting with the public – companies, nonprofit groups, government agencies, educational institutions or trade associations.
Once you understand basic guidelines, communicating with newspapers, radio, television and the Internet becomes more like a conversation and less like a confrontation or strained performance. You can become more relaxed and more informative.
Cooperating with media can increase awareness among target audiences, add value to brands and strengthen stakeholder support.
As media channels multiply, the chances increase that your products or services will be featured in the news – perhaps in newspaper stories about your industry or in blogs or podcasts that appeal to people you want to reach. Media survival skills have never been more important.
Paul von Beroldingen, principal and senior consultant at PVB Public Relations, is one of only three communicators authorized to use Optimum Media Training (OMT), a system based on feedback from veteran journalists, input from PR executives and several years of ongoing refinement by the Optimum training team.
PVB PR offers flexible one-day, half-day and hourly training packages for media coaching and marketing presentation services. Start now – before a reporter calls.
Copyright: Paul von Beroldingen + PVB Public Relations © 2009
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